Creating a Solid Net of Communications with Your Shoppers
Staying in touch with your customers leads to growing your business. The right communication tools for your grocery store must include an all-of-the-above approach to communication. The best way to consistently stay in contact is to use a CRM system, allowing you to connect with store visitors and potential visitors in the surrounding areas. But you can also create your plan without automation and handle this part yourself.
Clear, Consistent Communication Ensures Top-of-Mind Presence for Your Brand
Your communications cadence can be weekly or monthly, but it should be consistent. Creating a circular that’s customized to your client base is a great jumping-off point. It can lead them to engage with you in other ways, like through social media or your website. Speaking of social media, it’s a great way to stay in constant communication with your clientele. You can also use the platform to make special announcements about upcoming events, last-minute grocery deals or to share recipes.
Engage Shoppers and Drive Repeat Sales
Be sure to engage your customers with content they are interested in through email, website updates and social media. Consider seasonal posts, grocery trends, cooking tips and other ways to bring value to your audience. Texting also provides a great connection point, as short messages are very likely to be read. Some simple texting platforms allow for two-way communication to your store, providing another engagement method besides just announcements.