Supercharge Your Advertising ROI with Next-Gen Promotional Opportunities

Consumers spend a lot of time at grocery stores and buying groceries. The average American still visits a grocery store 1.6 times per week, even with curbside and grocery delivery services continuing to expand. The choices they make involving which store to visit and what to buy are often based on advertising. Simply put, advertising produces more customers in your store and influences them to buy more goods.

Capture the Full Spectrum of Shoppers with Advanced Digital Advertising

Many independent grocery stores still strictly rely on traditional promotions like circulars, newspaper ads and coupons. However, the most successful, dynamic stores couple these methods with fresh digital advertising techniques and programs. Digital advertising is the promotion of the future and even reaches more affluent potential customers for your store.

Leveraging the Power of Digital Marketing

The power of online marketing in today’s climate cannot be overstated. According to leading consulting firm McKinsey, U.S. consumers report an intent to shop online even after the current COVID-19 crisis winds down. Top-growth categories in online shopping; those that exceed 35 percent year-over-year increases, include essentials such as over-the-counter medicine, groceries, household supplies and personal-care products. Ensure you capitalize on the growing demand for groceries and online services by engaging a comprehensive advertising campaign. Advertising helps businesses gain and retain new customers, boost sales and become top-of-mind for consumers. Digital advertising is more essential than ever.

Enlist a Full Range of Advertising Methods

Specifically, as a grocery store, consider adding geographical digital advertising features to your advertising program, utilizing the most advanced location tools. Proximity marketing will enable you to reach customers close to your location, where geofencing will target customers who reside in a highly specific geographical area. Geotargeting can even pinpoint shoppers who visit your competitors, introducing them to your store as an alternative. Geotargeting can also render value-adds for shoppers while they’re inside your store. The possibilities for location-based advertising are nearly endless, and our firm can provide real-time data on the results of these varieties of advertising practices.

Superior Content Drives Repeat Traffic to Your Website

Also, employ all means of driving online traffic to your website by enhancing search engine results and layering on search advertising. Your website should be appealing, free of grammatical errors, have functioning links and updated content. Social advertising through all social media platforms should also link back to your website and vice versa.

Webociti Offers You Exclusive Access to CPG Marketing and Advertising Experts

Many of these methods are complicated and involve several strategies at once, which could lead you to consider finding an expert you can trust. Advertising specialists will partner with you to seek out every opportunity for converting potential customers to loyal customers, growing your revenue and improving your bottom-line.

We provide the opportunity to interact and engage with our world-class, award-winning, creative development team and seasoned marketing professionals to help increase the effectiveness and power of your advertising strategy. We’ll make the most of every dollar, stay on top of trends and allow you to focus on running your business and servicing all your new customers.

Schedule a free consultation to learn more about how we can partner with you to grow your business. We are experts in all things advertising and we only work with small to medium-sized grocery store leaders. Let us put our niche knowledge to work for you.